Allmerica Financial/The Hanover

User Experience, User Interface and Visual Design, as well as site structure revisions for a large insurance company’s internet and intranet site transition.

Allmerica/The Hanover Website Splash Page

Allmerica/The Hanover Website Splash Page

The site revisions were due to the company changing its name from Allmerica Financial Corporation to The Hanover Insurance Group.  The redesign initiative involved widespread refactoring and re-planning of both internal and external-facing sites to both adapt existing content to the new format and integrate a wide range and variety of independently-developed sites into a single look and feel.

All design was done in Adobe Photoshop and all HTML/CSS coding was done in Dreamweaver.  The HTML/CSS version of the splash page can be viewed online here.